Amid sharply rising occurrences of click fraud on Internet search engine advertisements, iSearchNaked, LLC today announced the launch of a new search engine, iSearchNaked.com. The service offers substantial savings to advertisers and does away with the click fraud issue.

Under the prevailing pay-per-click advertising system employed by Google, Inc., Yahoo! Inc., and scores of other search engines, advertisers secure a keyword or phrase by outbidding other advertisers and placing funds into an account with the search engine.

It is widely accepted, however, that the "pay-per-click" model is rife with click fraud. According to industry studies, click fraud accounts for 10% to 30% of all clicks received on Internet advertisements. With Internet advertising revenues at $4 billion and expected to exceed $7 billion by 2008, fraudulent clicks represent an alarming, growing problem for advertisers.

iSearchNaked is turning the pay-per-click advertising model on its head, by charging a fixed monthly fee for keywords and keyword phrases. Regardless of the number of clicks the advertiser receives on its advertisement during the course of a month, the cost of the keyword or keyword phrase will remain fixed.

According to iSearchNaked's founder and President David Hytken, "Our search engine eliminates the costs of fraudulent clicks, permitting the advertiser to know precisely what their monthly advertising costs will be."

Hytken continued, "iSearchNaked.com's fixed paid advertising system eliminates the bidding process for keyword phrases." Advertiser bidding has sent the cost of many keyword phrases into double-digit dollar amounts per click, with some words and phrases actually hitting the triple-digit dollar amount.

Replacing the bidding process, iSearchNaked.com is offering all keywords and keyword phrase listings at the price of only 25 cents each. The company requires a $2.00 minimum monthly purchase (good for up to 8 words or phrases), so it can absorb transaction costs.

Referring to the new search engine's name, Hytken said, "We know it is unusual, but it's distinctive and easy to remember. Our search engine offers information similar to that of other major search engines."